I recently won a job with Good Cycles and Yarra Trams to design a tram wrap for Good Cycle’s recent campaign. My job involved illustrating and designing the full tram wrap, while taking feedback and guidance from both Good Cycles and Yarra Trams.
“For our campaign, we propose to support those who opt for sustainable transport options, surmised by the campaign theme ‘Ride with us to a better future’.”
The Yarra Trams Community Partnership Program is unique opportunity for not-for-profit organisations to have their own branded, vinyl wrapped tram on the streets of Melbourne. This will essentially serve as a moving billboard, enabling Good Cycles to create brand awareness, and reach new people.
Where:
The tram runs along two high exposure routes; Route 48 (North Balwyn to Victoria Harbour Docklands) and Route 109 (Box Hill to Port Melbourne).
When:
Tram on the network: Mid-September 2022, through to mid-January 2023
Carriage one.
Carriage two.
Carriage three.
Tram wrap illustrated and designed by Mikayla Cairney for Good Cycles & Yarra Trams
Mikayla Cairney, @cairneydesigns, 2022